Click on one of the people below to find out more information.

General Manager

Sohail Tabar
General Manager
925.444.200


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Sales

Nima Masoudian
Sales Manager
925.444.2000


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Arian Khatibi
Brand Manager
925.444.2000


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Ameen Behzadnia
Brand Manager
925.444.2000


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Lemar Arghandiwal
Brand Manager
925.444.2000


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Sales Development

Kelsey Leegwater
Marketing Manager
925.444.2000

Kelsey started her career in the car industry after graduating from Cal State Long beach in 2015. She likes to apply her creative background to her work, meanwhile maintaining a high level of productivity. As a Walnut Creek local, she enjoys taking advantage of all that the East Bay has to offer.

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Alina Garcia
Sales/Marketing Assistant
925.444.2000


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Stephen Chaney
Delivery Specialist
925.444.2000


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Office

Jennifer Bardales
Controller
925.444.2000


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Nichole Messina
Accounts Payable/DMV
925.444.2000


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Principals

Tom Price
CEO

Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer.   After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back.   Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed."   Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.

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Adam Simms
Dealer Principle

Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience.   When he's not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats. 

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Ramin Naimi
Managing Partner

In the past 20 years, Ramin has been involved with sales and management of McLaren, Bentley, Rolls Royce, Lamborghini, Lotus, Jaguar, Land Rover, Mercedes Benz, BMW, Ferrari, Aston Martin, Volvo, Maserati, Alfa Romeo, and Fisker. His exemplary service and no-pressure attitude has gained him the trust and respect of many clients. You can expect unmatched service prior, during, and after sales. His in-depth knowledge of luxury product lines can give you the confidence you need to make the correct decision for your motoring needs. Above all, he understands the importance of honesty and integrity in this business, and you can expect the utmost transparency when dealing with him or any of the Walnut Creek Luxury Cars team.

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Finance

Henry Dong
Finance Manager
952.444.2000


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Service

Henry Escano
Service Manager
925.444.2000

Cars have always been a passion of mine growing up. I've been in the automotive business for more than 30 years, from wrenching on exotic English cars to being the Service Director of a multi-franchise dealership.

Growing up in the fast pace life of Brooklyn, New York before settling down and finding an easier way of life filled with sunshine and meeting outgoing friendly people here in Northern California. Married my high school sweetheart and raising our High school lacrosse playing 16 year old son. 

Achieved Master technician status for both Land Rover and Jaguar vehicles. Achieved Certified Service Advisor status for Ferrari, Maserati and Alfa Romeo. I bring many years of both mechanical and customer service experience. I have old school values, high integrity and a commitment to providing you, our clients with the Ultimate Service Experience.

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Angela Morales
Warranty Manager
925.444.2000


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Derek Sykes
Service Writer
925.444.2000


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Nick Kalustian
Porter
925.444.2000


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Colin Wells
Maserati Master Technician
925.444.2000

Colin Wells is passionate about cars.  He rebuilt his first car at 16 in his parents garage.  He attended Universal Technical School in Phoenix, AZ before attending Jaguar's PACE program.  Within a year, he switched to working on Bentleys.


Colin is passionate about the challenge of servicing and repairing boutique cars. Each brand has a different personality and different needs, making them challenging and rewarding at the same time.  He strives to provide the highest quality service to his clients and is happy to talk to owners about their car concerns. 


When not at work, Colin lives in Walnut Creek with his wife and three children.  He spends Thursday evenings volunteering with the Auto Clubs at two local high schools.  Helping students learn not only about their vehicles and how to repair them but how to critically think through real-world problems is very rewarding.

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Victor Calderon
Technician
925.444.2000


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Brian Pain
Technician
925.444.2000


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Alan Santamaria
Technician
925.444.2000


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Benjamin Tran
Technician
925.444.2000


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Gary Lopez
Technician
925.444.2000


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Bryant Cruze
Technician
925.444.2000


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Roger McBride
Transporter
925.444.2000


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Nelson Chavez
Detailer
925.444.20000


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Michael Gray
Porter
925.444.2000


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Emiliano Calderon
Porter
925.444.2000


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Parts

James Avila
Parts Manager
925.444.2000


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Travis Nixon
Parts Advisor
925.444.2000


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