Staff

General Manager

  • Sohail Tabar

    Sohail Tabar

    General Manager

    925.444.2000
    Email Me
    Sohail Tabar

    Sohail Tabar

    General Manager

Sales

  • Nima Masoudian

    Nima Masoudian

    Sales Manager

    925.444.2000
    Email Me
    Nima Masoudian

    Nima Masoudian

    Sales Manager

  • Arian Khatibi

    Arian Khatibi

    Brand Manager

    925.444.2000
    Email Me
    Arian Khatibi

    Arian Khatibi

    Brand Manager

  • Lemar Arghandiwal

    Lemar Arghandiwal

    Brand Manager

    925.444.2000
    Email Me
    Lemar Arghandiwal

    Lemar Arghandiwal

    Brand Manager

Sales Development

  • Kelsey Leegwater

    Kelsey Leegwater

    Marketing Manager

    925.444.2000
    Email Me More info
    Kelsey Leegwater

    Kelsey Leegwater

    Marketing Manager

    Kelsey started her career in the car industry after graduating from Cal State Long beach in 2015. She likes to apply her creative background to her work, meanwhile maintaining a high level of productivity. As a Walnut Creek local, she enjoys taking advantage of all that the East Bay has to offer.

  • Stephen Chaney

    Stephen Chaney

    Delivery Specialist

    925.444.2000
    Email Me
    Stephen Chaney

    Stephen Chaney

    Delivery Specialist

Office

  • Jennifer Bardales

    Jennifer Bardales

    Controller

    925.444.2000
    Email Me
    Jennifer Bardales

    Jennifer Bardales

    Controller

  • Nichole Messina

    Nichole Messina

    Accounts Payable/DMV

    925.444.2000
    Email Me
    Nichole Messina

    Nichole Messina

    Accounts Payable/DMV

Principals

  • Tom Price

    Tom Price

    CEO

    More info
    Tom Price

    Tom Price

    CEO

    Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America’s 3rd largest automotive retailer. After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven’t looked back. Tom is well-known as a classic and exotic car collector. “I began racing vintage cars 25 years ago,” Tom says, “and since then I’ve competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed.” Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.

  • Adam Simms

    Adam Simms

    Dealer Principle

    More info
    Adam Simms

    Adam Simms

    Dealer Principle

    Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience. When he’s not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats.

Finance

  • Henry Dong

    Henry Dong

    Finance Manager

    952.444.2000
    Email Me
    Henry Dong

    Henry Dong

    Finance Manager

Service

  • Henry Escano

    Henry Escano

    Service Manager

    925.444.2000
    Email Me More info
    Henry Escano

    Henry Escano

    Service Manager

    Cars have always been a passion of mine growing up. I’ve been in the automotive business for more than 30 years, from wrenching on exotic English cars to being the Service Director of a multi-franchise dealership.

    Growing up in the fast pace life of Brooklyn, New York before settling down and finding an easier way of life filled with sunshine and meeting outgoing friendly people here in Northern California. Married my high school sweetheart and raised our High school lacrosse-playing 16-year-old son.

    Achieved Master technician status for both Land Rover and Jaguar vehicles. Achieved Certified Service Advisor status for Ferrari, Maserati, and Alfa Romeo. I bring many years of both mechanical and customer service experience. I have old-school values, high integrity and a commitment to providing you, our clients with the Ultimate Service Experience.

  • Angela Morales

    Angela Morales

    Warranty Manager

    925.444.2000
    Email Me
    Angela Morales

    Angela Morales

    Warranty Manager

  • Nick Kalustian

    Nick Kalustian

    Porter

    925.444.2000
    Nick Kalustian

    Nick Kalustian

    Porter

  • Colin Wells

    Colin Wells

    Maserati Master Technician

    925.444.2000
    Email Me More info
    Colin Wells

    Colin Wells

    Maserati Master Technician

    Colin Wells is passionate about cars. He rebuilt his first car at 16 in his parents garage. He attended Universal Technical School in Phoenix, AZ before attending Jaguar’s PACE program. Within a year, he switched to working on Bentleys.

    Colin is passionate about the challenge of servicing and repairing boutique cars. Each brand has a different personality and different needs, making them challenging and rewarding at the same time. He strives to provide the highest quality service to his clients and is happy to talk to owners about their car concerns.

    When not at work, Colin lives in Walnut Creek with his wife and three children. He spends Thursday evenings volunteering with the Auto Clubs at two local high schools. Helping students learn not only about their vehicles and how to repair them but how to critically think through real-world problems is very rewarding.

  • Brian Pain

    Brian Pain

    Technician

    925.444.2000
    Email Me
    Brian Pain

    Brian Pain

    Technician

  • Alan Santamaria

    Alan Santamaria

    Technician

    925.444.2000
    Email Me
    Alan Santamaria

    Alan Santamaria

    Technician

  • Benjamin Tran

    Benjamin Tran

    Technician

    925.444.2000
    Email Me
    Benjamin Tran

    Benjamin Tran

    Technician

  • Gary Lopez

    Gary Lopez

    Technician

    925.444.2000
    Email Me
    Gary Lopez

    Gary Lopez

    Technician

  • Bryant Cruze

    Bryant Cruze

    Technician

    925.444.2000
    Email Me
    Bryant Cruze

    Bryant Cruze

    Technician

  • Roger McBride

    Roger McBride

    Transporter

    925.444.2000
    Email Me
    Roger McBride

    Roger McBride

    Transporter

  • Nelson Chavez

    Nelson Chavez

    Detailer

    925.444.20000
    Email Me
    Nelson Chavez

    Nelson Chavez

    Detailer

Parts

  • Travis Nixon

    Travis Nixon

    Parts Advisor

    925.444.2000
    Email Me
    Travis Nixon

    Travis Nixon

    Parts Advisor

Maserati Walnut Creek 37.91186590709267, -122.06505720218371.