Kelsey started her career in the car industry after graduating from Cal State Long beach in 2015. She likes to apply her creative background to her work, meanwhile maintaining a high level of productivity. As a Walnut Creek local, she enjoys taking advantage of all that the East Bay has to offer.
Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America’s 3rd largest automotive retailer. After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven’t looked back. Tom is well-known as a classic and exotic car collector. “I began racing vintage cars 25 years ago,” Tom says, “and since then I’ve competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed.” Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.
Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience. When he’s not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats.
Cars have always been a passion of mine growing up. I’ve been in the automotive business for more than 30 years, from wrenching on exotic English cars to being the Service Director of a multi-franchise dealership.
Growing up in the fast pace life of Brooklyn, New York before settling down and finding an easier way of life filled with sunshine and meeting outgoing friendly people here in Northern California. Married my high school sweetheart and raised our High school lacrosse-playing 16-year-old son.
Achieved Master technician status for both Land Rover and Jaguar vehicles. Achieved Certified Service Advisor status for Ferrari, Maserati, and Alfa Romeo. I bring many years of both mechanical and customer service experience. I have old-school values, high integrity and a commitment to providing you, our clients with the Ultimate Service Experience.
Colin Wells is passionate about cars. He rebuilt his first car at 16 in his parents garage. He attended Universal Technical School in Phoenix, AZ before attending Jaguar’s PACE program. Within a year, he switched to working on Bentleys.
Colin is passionate about the challenge of servicing and repairing boutique cars. Each brand has a different personality and different needs, making them challenging and rewarding at the same time. He strives to provide the highest quality service to his clients and is happy to talk to owners about their car concerns.
When not at work, Colin lives in Walnut Creek with his wife and three children. He spends Thursday evenings volunteering with the Auto Clubs at two local high schools. Helping students learn not only about their vehicles and how to repair them but how to critically think through real-world problems is very rewarding.